Nora Kuehner is passionate
about tracking carefully
socio-cultural shifts and their
influence on sport and design.
She believes in the power
of creativity as a driver of change.
Facing the most pressing issues of
climate change, economic crises,
and digitalization,
a new understanding of design
at the interface of human,
nature and technology is needed.
07/ 2020
Both the sports and textile industries are closely linked to nature. But we have to rethink our relationship with nature. How to revamp our production and consumption patterns in order to reduce the negative environmental impact of our activities?
Webinar for Functional Fabric Fair in New York (USA) on July 23, 2020
07/ 2020
More than performance trends! Concise and inspirational insights into current directions, socio-cultural developments and their impact on the season.
Webinar for Functional Fabric Fair in New York (USA) on July 21, 2020
04/ 2020
Our industry has understood that sustainability is a bare necessity for future business. Yet, it is not only about technological advances to reduce our negative impact on the environment. We need a paradigm shift – we have to rethink our relationship with nature. How to adjust production and consumption patterns to a more sustainable scale?
Webinar for Performance Days in Munich (Germany) on April 23, 2020
04/ 2020
Kickoff Summer 2022 and Update Winter 2021*22
Webinar for Performance Days in Munich (Germany) on April 22, 2020
11/ 2019
Sameness in masses – how to distinguish quilted jackets and coats? Looking for new ideas and contemporary applications, backed by the interplay of multi-needle stiching and embroidery. Development of fashionable looks to show the creative potential of these techniques.
Workshop in collaboration with Reiner Knochel, Textile Experience,
at Fashion School Sigmaringen (Germany), November 29-30, 2019
11/ 2019
Kickoff Winter 2021*22 and Update Summer 2021
Lecture at Performance Days in Munich (Germany) on November 13, 2019
10/ 2019
Kickoff Winter 2021*22 and Update Summer 2021
Lecture at Functional Fabric Fair in Portland (OR, USA) on October 22+23, 2019
07/ 2019
More than performance trends! Concise and inspirational insights into current directions, socio-cultural developments and their impact on the season.
Lecture at Functional Fabric Fair in New York (USA) on July 22+23, 2019
05/ 2019
Product development in the sports sector is mainly centering around criteria like functionality, newness, competitive pricing, feasibility, timelines, minimum quantities, and speeding up the whole process. Discover why beauty matters and how beauty can make the difference in oversaturated markets.
Lecture at Performance Days in Munich (Germany) on May 9, 2019
05/ 2019
Kickoff Summer 2021 and Update Winter 2020*21
Lecture at Performance Days in Munich (Germany) on May 8, 2019
04/ 2019
Workshop in collaboration with Reiner Knochel, Textile Experience,
at Fashion School Sigmaringen (Germany), April 12-13, 2019
02/ 2019
Are human designers still needed? An exploration.
Lecture at ISPO Munich (Germany) on February 5+6, 2019
12/ 2018
Workshop in collaboration with Reiner Knochel, Textile Experience,
at Fashion School Sigmaringen (Germany), December 14-15, 2018
11/ 2018
Without water we could not exist. Water is essential for life and for a wide variety of sports, too. From swimming to stand-up paddling, from ice-skating to off piste skiing, water plays an important part in the sports industry. Facing global water pollution and water scarcity, questions arise about perspectives and strategies for future sport business. A new agenda is in place – with customers seeking for more holistic and responsible ways to product offerings.
Lecture at Performance Days in Munich (Germany) on November 28, 2018
11/ 2018
Kickoff Winter 2020*21 and Update Summer 2020
Lecture at Performance Days in Munich (Germany) on November 28, 2018
07/ 2018
More than performance trends! Concise and inspirational insights into current directions, socio-cultural developments and their impact on the season.
Lecture at Functional Fabric Fair in New York (USA) on July 23+24, 2018
06/ 2018
Lecture at OutDoor Show in Friedrichshafen (Germany) on June 18, 2018
04/ 2018
Workshop in collaboration with Reiner Knochel, Textile Experience,
at Fashion School Sigmaringen (Germany), April 27-28, 2018
04/ 2018
Kickoff Summer 2020 and Update Winter 2019*20
Lecture at Performance Days in Munich (Germany) on April 18, 2018
03/ 2018
Sport is an integral part of our lifestyle. Sport is a reflection and driver of social developments. Which trends will shape sports products at the intersection of the human body and technological advances? Which challenges arise for designers, fashion manager and journalists? How will topics like sustainability, ethical standards and digitalization influence not only design but also marketing and communication?
Workshop at AMD Akademie Mode & Design Munich (Germany), March 26-29, 2018
01/ 2018
Shaping a new understanding of the role of designers in the 21st century.
Lecture at ISPO Munich (Germany) on January 30, 2018
12/ 2017
Workshop in collaboration with Reiner Knochel, Textile Experience,
at Fashion School Sigmaringen (Germany), December 8-9, 2017
11/ 2017
Digitalization has brought about an unheard speed of transformation, blurring boundaries and extensive global networks. Yet, instead of profiting from today´s innumerable choices and opportunities, product development is fenced in by numbers (timelines, prices, minimum quantities) like never before. No experiments, the tried and tested is preserved and endlessly replicated. Mediocrity is the look of today. High time to unleash creativity and innovative design thinking.
Lecture at Performance Days in Munich (Germany) on November 8, 2017
11/ 2017
Kickoff Winter 2019*20 and Update Summer 2019
Lecture at Performance Days in Munich (Germany) on November 8, 2017
10/ 2017
for the season spring/ summer 2019 in Paris
06/ 2017
Lecture at OutDoor Show in Friedrichshafen (Germany) on June 19, 2017
06/ 2017
Be relevant! In this period of transition aiming at enhancing physical performance and body experiences is not enough. Sports apparel design has to understand the on-going socio-cultural changes and shape product offers according to the user´s needs.
Lecture at Akademie JAK in Hamburg (Germany) on June 9, 2017
04/ 2017
What does “back to nature” mean in the 21st century? How does working with biodegradable material affect product development in the sports clothing industry?
Do we have to shape a new understanding of the sector´s core business and its processes and structures?
Lecture at Performance Days in Munich (Germany) on April 27, 2017
04/ 2017
Kickoff Summer 2019 and Update Winter 2018*19
Lecture at Performance Days in Munich (Germany) on April 26, 2017
02/ 2017
for the season autumn/ winter 2018*19 in Paris
11/ 2016
In today´s world we obviously produce mainly ever more of the same. The wide-spread conformity of mass production reveals a lack of true creation and innovation. No wonder that there is a fast growing quest for new concepts and long-term ideas in product development.
Lecture at Performance Days in Munich (Germany) on November 17, 2016
11/ 2016
Kickoff Winter 2018*19 and Update Summer 2018
Lecture at Performance Days in Munich (Germany) on November 16, 2016
09/ 2016
for the season spring/ summer 2018 in Paris
07/ 2016
Lecture at OutDoor Show in Friedrichshafen (Germany) on July 14, 2016
04/ 2016
The matter of sustainability is still seen more as a burden than as a functional characteristic which brings benefits. A new vision of smart sustainability is needed. Can sustainability be desirable? Can it become the new normal?
Lecture at Performance Days in Munich (Germany) on April 21, 2016
04/ 2016
Kickoff Summer 2018 and Update Winter 2017*18
Lecture at Performance Days in Munich (Germany) on April 20, 2016
03/ 2016
for the season autumn/ winter 2017*18 in Paris
11/ 2015
Lecture at Performance Days in Munich (Germany) on November 4, 2015
11/ 2015
Lecture at Performance Days in Munich (Germany) on November 3, 2015
09/ 2015
for the season spring/ summer 2017 in Paris
07/ 2015
Participation in the panel discussion organized by the EOG at OutDoor Show in Friedrichshafen (Germany) on July 17, 2015
07/ 2015
Lecture at OutDoor Show in Friedrichshafen (Germany) on July 17, 2015
07/ 2015
Lecture at OutDoor Show in Friedrichshafen (Germany) on July 16, 2015
04/ 2015
Lecture at Performance Days in Munich (Germany) on April 28, 2015
02/ 2015
for the season autumn/ winter 2016/17 in Paris
02/ 2015
Lecture at ISPO Winter 2015 in Munich (Germany) on February 5, 6 and 7, 2015
11/ 2014
Lecture at Performance Days in Munich (Germany) on November 5, 2014
11/ 2014
Lecture at Performance Days in Munich (Germany) on November 4, 2014
09/ 2014
for the season spring/ summer 2016 in Paris
07/ 2014
Lecture at OutDoor Show in Friedrichshafen (Germany) on July 12, 2014
07/ 2014
Lecture at OutDoor Show in Friedrichshafen (Germany) on July 11, 2014
05/ 2014
Lecture at Performance Days in Munich (Germany) on May 13, 2014
03/ 2014
for the season autumn/winter 2015/16 in Paris
02/ 2014
Lecture at the Meisterschule for Mode in Munich (Germany) on February 11, 2014
11/ 2013
Lecture at Performance Days in Munich (Germany) on November 21, 2013
11/ 2013
Lecture at Performance Days in Munich (Germany) on November 19, 2013
10/ 2013
Lecture for the DTB (Dialog Textil-Bekleidung), Study Group Functional Textiles, in Hohenstein (Germany) on Oktober 29, 2013
10/ 2013
for the season spring/ summer 2015 in Paris
07/ 2013
Lecture at OutDoor Show in Friedrichshafen (Germany) on July 12, 2013
05/ 2013
Lecture at Performance Days in Munich (Germany) on May 16, 2013
05/ 2013
Lecture at Performance Days in Munich (Germany) on May 15, 2013
02/ 2013
for the season autumn/ winter 2014/15 in Paris
02/ 2013
Lecture at ISPO Winter 2013 in Munich (Germany) on Februar 2, 2013
11/ 2012
Lecture at Performance Days in Munich (Germany) on November 13, 2012
11/ 2012
Lecture at Performance Days in Munich (Germany) on November 11, 2012
11/ 2012
Lecture at the University of Applied Sciences in Pforzheim (Germany) on November 8, 2012
10/ 2012
for the season spring/ summer 2014 in Paris
07/ 2012
Lecture at the OutDoor show in Friedrichshafen (Germany), July 13, 2012
06/ 2012
OutDoor Industry Award 2012, member of the jury
05/ 2012
Lecture at the Performance Days fair in Munich (Germany), May 10, 2012
05/ 2012
Lecture at the Performance Days fair in Munich (Germany), May 9, 2012
03/ 2012
for the season autumn/ winter 2013/14 in Paris
01/ 2012
Lecture at the ISPO show in Munich (Germany), January 30, 2012
01/ 2012
SAZ Magazin Nr.1/12, interview with Nora Kuehner about trends and developments in sports
11/ 2011
Lectures at the Performance Days fair both in Munich (Germany), November 22, 2011
and in Annecy (France), November 24, 2011
11/ 2011
Lectures at the Performance Days fair both in Munich (Germany), November 21, 2011
and in Annecy (France), November 24, 2011
11/ 2011
Colours and trends spring/ summer 2013 for underwear, swimwear & beachfashion
Lecture at the INTIMATE FABRICS & Accessoires fair, Schloss Haigerloch (Germany),
November 17, 2011
07/ 2011
Lecture at the OutDoor fair in Friedrichshafen (Germany), July 15, 2011
05/ 2011
Lectures at the Performance Days fair both in Annecy (France), May 12 and 13, 2011
and in Munich (Germany), May 16 and 17, 2011
11/ 2010
Lectures at the Performance Days fair both in Munich (Germany),
November 18 and 19, 2010 and in Annecy (France), November 23, 2010
07/ 2010
Lecture at the OutDoor fair in Friedrichshafen (Germany), July 16, 2010
04/ 2010
Participation as trend expert in a tv show of Bayerischer Rundfunk (BR) in Munich (Germany), April 28, 2010
04/ 2010
Lecture at the Performance Days fair in Munich (Germany), April 15, 2010